Website and Social Performance Insights
To better understand the performance of my website and online presence, I explored three key analytical tools: Google Analytics 4 (GA4), Google Search Console, and LinkedIn Page Insights. These platforms provided critical data on how users discover and engage with my content, helping guide future digital strategy decisions.
Google Analytics 4 (GA4)
Upon logging into GA4, the Realtime dashboard provided immediate insights. During the observation period, the Realtime panel showed active users visiting key pages, indicating that the tracking tag was functioning correctly.
The Engagement Overview revealed the average engagement time was around 30 seconds, which suggests that while visitors were landing on the page, they were not engaging for extended periods. This highlights a need to improve content or visual layout to retain users longer.
One positive metric was that 100% of traffic came from mobile devices, emphasizing the importance of ensuring responsive design. The engagement rate stayed pretty low meaning the bounce rate is high, suggesting users may not be finding what they expect immediately upon landing and they move around the page quick.
Google Search Console
At this early stage of launching my site, the Google Search Console shows that 1 page has been successfully indexed, but there have been 0 total search clicks and impressions so far. This is completely normal for a newly indexed site and indicates that while Google has found the page, it hasn’t yet started showing it prominently in search results. That being said, when I would search “my blog EFSA”, my page actually came up second in the results, and I also know that a minimum of four people have accessed my site in the last 24 hours. Im not sure why it doesn’t show because I checked that it was linked and connected to my site, but it does say on the analytics to check back in 7 days for updates meaning it may have not been registered yet in the insights.
There are no indexing errors, which is a positive sign that the site is technically sound and accessible to Google’s crawlers. I made sure of this by thoroughly researching indexing and checking through a SEO plugin. The focus moving forward will be on optimizing content, and improving keyword targeting to increase visibility and start gaining impressions and clicks over time.
The updated analytics a night after this blog was written :
LinkedIn Page Insights
LinkedIn Insights offered a different perspective, focusing on professional engagement.
Over the last 90 days, the LinkedIn page received a modest number of profile views while my post impressions are at zero as I haven’t posted anything yet. Most of my profile views came from users that are working in my university, School of Economics and Business Sarajevo, while others are at different Business schools or found me through My Network.
Demographic breakdowns revealed that most visitors, 34.1% were from Sarajevo, Bosnia and Herzegovina and held roles in higher education, Non profit organizations, Education administration programs, and software development. 7.3% of my visitors were from Doha, Qatar, which also tells me that My Network is optimized well. All this aligns with the intended target audience and reinforces that my profile content is reaching the right viewers.
Interestingly, my search appearance also increased since optimizing my Linked in profile, by a good 405% increase in the last 7 days.
Final Insights
Together, these tools showed that my site is doing well with mobile users and reaching the right locations. But there’s room to keep visitors on the site longer and improve how it shows up in search results. Moving forward, I’ll work on making the content better to hold attention, fix pages that aren’t doing well, and share more engaging posts on LinkedIn to connect with my audience.
Using data from these platforms ensures that future decisions will be data-driven and focused on measurable outcomes.