Author: g2

-Google Analytics Insights

When I created Google Analytics for my website, I could see that my website has recorded two visitors within past 28 days, but my website exists for the past 6 days. Even tho the number is low, the data already reveals some helpful patterns. According to the analytics, 50% of the traffic comes from organic search, which means that my website was found through a search engine by someone. The remaining 50% comes comes directly, either by typing in the URL or clicking a saved link, which was probably me. This is a confirmation that my website is visible on search engines. My SEO efforts (meta titles, keywords…) are certainly working. Having a balance between direct and organic traffic also shows that the site can attract both personal contacts and external visitors.

-Page Speed and Performance Metrics

Using the built-in PageSpeed measurements within Google Analytics, I reviewed three key indicators of how users experience my website:

• Largest contentful paint (LCP) is 1.2 seconds, which is good. This means that my website content loads quick, which improves user satisfaction
• Cumulative layout shift (CLS) is 0.009 seconds, which is also good. The layout is stable, with no sudden shifts, resulting in smooth navigation and professional as well.
• Total blocking time is 0 ms, which is excellent. There are no delays in responsiveness after the page loads, confirming a clean design.

Taking into consideration all of the mentioned statistics above, my website showed as an technically sound and fast user experience. Those are crucial factors for both engagement and search engine visibility.

-Reflection and Next Steps

Even tho these analytics are minimal, they still confirmed that my website is fully functional, indexed, and measurable. This was a milestone in understanding how digital content lives beyond creation. Constant refinement, visibility, and user understanding are essential for building an online process. Moving forward, a next step for upgrading website would be promoting the website through different channels in order to increase traffic and track audience behaviour more accurately. Using Google Search Console would allow me to monitor keywords and indexing status.

Before the start of this project, my LinkedIn profile had only my name and surname and the last update was that I am in high school. I have originally created LinkedIn profile because of my mother and sister, they also send me some inspirational posts via LinkedIn. During the assignment for this course, I took the opportunity to optimise my profile and reach All-Star status, a milestone that shows your profile is complete and highly visible.

-Transformation process

I began the process of optimising my profile by adding a formal profile photo, which is the first thing everyone sees. Afterwards, I created a custom headline which describes my role as an student and interest in business and digital strategy. To be honest, the hardest step was writing the about section. I did not know particularly what to write about, so I used help of AI. I wrote the text with a combination of my ideas and AI support. It was the first time I really thought about how to present myself professionally and how to highlight my education with skills and mindset, while keeping it in just a few paragraphs.

Details about my education, including my first two years at SEBS and the upcoming third year in Dublin at Griffith Collage were stated. I also selected and listed key skills (languages, mathematics, leadership) which represent my strengths.

Once I had my profile in shape, I started connecting with friends, classmates and professors. In just two days, I have reached over fifty connections, which was a key step in achieving All-Star level.

When I measured my Social Selling Index, the result was 9 out of 100. This type of score is expected, taking into consideration that my account does not have any posts, reposts or announcements. This can be improved by adding people in my industry, as well as posting about it. Picture of SSI can be found below.

Looking back at the process of upgrading my LinkedIn profile, I see that this process helped me become more international about how I am able to present myself online. It made me think about personal branding and how well structured profile can open doors (internships, networking, career opportunities).

At the start of this course, my understanding of digital communications and customer engagement was fairlyaverage. It was mostly based on content creation and social media as tools for visibility and promotion. I was not fully familiar with the depth of strategy, integration, and psychology that drive successful digital engagement. While working on this project, that perspective changed significantly.

One of the most important things I learned was that digital communication is not just about broadcasting — it’s also about listening, analysing, adapting, and building meaningful interactions. To create a digital presence that speaks with the audience rather than at them, every element plays a role: from SEO and web structure to branding, tone, and responsiveness.

The practical application of building a website, optimising it for search engines, crafting blog content, and connecting analytics to user behaviour pushed me to go far beyond theory. I gained firsthand insight into how real users navigate content and how precise and revealing data can be. Seeing measurable improvements based on small layout or copy changes showed me how even minor adjustments can lead to real engagement.

To further reflect on my journey, I used ChatGPT to generate a separate perspective on this topic. What stood out in the AI-generated version was its emphasis on structured, data-driven thinking. It highlighted the importance of ongoing iteration, user behaviour analysis, and aligning communication strategies with brand identity — all things I’ve now experienced in practice.

This project wasn’t just about using the right tools. It was about developing a new mindset — one that values clarity, empathy, adaptability, and evidence-based decision-making. I now feel more confident in creating content that not only looks good but also performs well. And more importantly, I understand how to think strategically about digital communication in a way that drives purposeful engagement.

In order to explore how artificial intelligence can assist with reflective writing, I have used ChatGPT to generate a response to the question: “In the attachment is a description of the assignment. Analyse it and write me your understanding of Digital Communications and Customer Engagement evolved through this project?”.

AI Generated response:

“Engaging in a structured digital project provided a comprehensive perspective on the evolving landscape of communication and engagement in the online space. Initially perceived as primarily content-driven, digital communication revealed itself as a multidimensional discipline involving technical optimization, platform strategy, and audience targeting.

A key transformation in understanding occurred through the implementation of various digital tools. The integration of platforms such as Google Analytics, Search Console, and LinkedIn allowed for a data-informed approach to communication planning. Customer engagement was no longer abstract—it became observable, measurable, and actionable.

The role of website structure and user experience was another critical insight. User navigation behavior directly influenced engagement duration and conversion pathways. Small adjustments in design and layout significantly impacted the effectiveness of the communication strategy.

In conclusion, this project demonstrated that digital communication is most effective when informed by analytics, customized for specific audiences, and aligned with long-term brand identity. Customer engagement, rather than being a one-way broadcast, is a responsive loop that requires thoughtful design and continual refinement.”

Comparing my own reflection with the version which is generated by AI gave me a broader view of the topic. My personal reflection was more focused and based on emotions and practical challenges, the AI version was more structured and analytical.

Using AI in this way did not change the way I think, but it did deepen it.

At the start of this course my understanding of digital communications and customer engagement was fairly average. It was mostly based on content creation and social media as tools for visibility and promotion. I was not fully familiar with depth of strategy, integration and psychology which results on successful digital engagement. While doing this project, that perspective changed significantly.

One of the most important segments of knowledge I gained was the digital communication is not just about broadcasting, but it is also about listening, analysing, adapting, and creating meaningful interactions. In order to create a digital presence that speaks with the audience, not just at them, each element, from SEO to website structure plays a significant role.

The practical application of building a website, optimising in for search, creating content and connecting analytics to user behaviour challenged me to go beyond theory. Through this assignment I had insight how real users interact with content and how precise data can be.

This assignment was not just about using the right tools, but creating and developing new type of mindset. I now understand that customer engagement in the digital space is a dynamic process that requires empathy and clarity. After this assignment, I feel more comfortable with creating content and thinking strategically in order to achieve my desired goal.