–Initial SEO Audit
I conducted my SEO audit using a free online tool called “seoptimer.com”. Result was D+ mark with 25 recommendations for improvement of my website. Lowest rated segments of my website were on-page SEO and social presence, they both received a failing mark F. My website is missing meta titles and descriptions, image alt text, proper heading hierarchy, and has no open graph tags or favicon. In order for search engines and social platforms to interpret and promote content correctly, these are crucial factors. However, my website also received positive feedback. The audit awarded highest possible mark for links and usability, which confirms that the website’s navigation structure was sound and mobile friendly. Audit also showed that my website has acceptable but improvable loading speed and awarded this segment with B-. It has also helped me in understanding that if the website looks functional on the surface, search engines asses much deeper elements such as structure and mobile responsiveness.
–Implemented Recommendations and Adjustments
Based on the audit findings, I have made several changes on my website in order to improve it. By installing “Yoast” SEO plugin and using it to create custom meta titles and descriptions for each page, I have improved on-page SEO. I ensured every page has an single H1 tag and made a logical hierarchy of subheadings. Also went through every image on my website and added descriptive alt text in order to improve accessibility and keyword relevance. Every image was converted to jpg using “png2jpg.com”, reducing the image size and as a result, performance was enhanced. For social optimisation, I added Open Graph metadata using “Yoast” and uploaded a favicon to ensure better presentation on browser tabs. Lastly, I have created and connected LinkedIn, Instagram and TikTok profiles in the website footer and enabled social sharing buttons on blog posts to encourage interaction. I did all these changes with the goal of improving the overall website mark. By implementing these adjustments, it has made me realise how powerful small technical tweaks can be.
–Updated Audit and Analysis of Results
After implementing all of the mentioned improvements, I ran the SEO audit again using a different tool “aioseo.com”. The results showed clear progress. Meta tags, alt text, and heading structures are now recognised, improving the overall mark in on-page SEO segment. Thanks to Open Graphs tags and social media links, social score has improved, although still low, but noticeable and better. I have learned that SEO is not just a one-time task, but a continuous process of monitoring, adjusting and improving. I also learned that the small changes can have impact on how visible and effective website becomes in digital space. After this project, I am able to understand that true digital communication is not just about publishing content, but it is about how the content is found, understood and shared by others.
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