At the start of this course my understanding of digital communications and customer engagement was fairly average. It was mostly based on content creation and social media as tools for visibility and promotion. I was not fully familiar with depth of strategy, integration and psychology which results on successful digital engagement. While doing this project, that perspective changed significantly.
One of the most important segments of knowledge I gained was the digital communication is not just about broadcasting, but it is also about listening, analysing, adapting, and creating meaningful interactions. In order to create a digital presence that speaks with the audience, not just at them, each element, from SEO to website structure plays a significant role.
The practical application of building a website, optimising in for search, creating content and connecting analytics to user behaviour challenged me to go beyond theory. Through this assignment I had insight how real users interact with content and how precise data can be.
This assignment was not just about using the right tools, but creating and developing new type of mindset. I now understand that customer engagement in the digital space is a dynamic process that requires empathy and clarity. After this assignment, I feel more comfortable with creating content and thinking strategically in order to achieve my desired goal.
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