{"id":94,"date":"2025-05-17T18:46:48","date_gmt":"2025-05-17T18:46:48","guid":{"rendered":"https:\/\/g2.edetest.efsa.unsa.ba\/wp5\/?p=94"},"modified":"2025-05-25T13:49:00","modified_gmt":"2025-05-25T13:49:00","slug":"linkedin-optimisation-blog-career-developme","status":"publish","type":"post","link":"https:\/\/g2.edetest.efsa.unsa.ba\/wp5\/index.php\/2025\/05\/17\/linkedin-optimisation-blog-career-developme\/","title":{"rendered":"First Step to Career Success: Optimise Your LinkedIn Profile"},"content":{"rendered":"\n

LinkedIn is a powerful tool for establishing you career, yet many overlook it as a watered-down version of Instagram. The first step to using it, is to create an account – seems simple enough, right?<\/p>\n\n\n\n

A career – only few clicks away<\/h3>\n\n\n\n

The first steps in this process included choosing an appropriate profile picture and banner background for my account. These are the first things people observe and assess. I choose my own photo of the mountains as it aligns with a childhood passion and my seasonal job.<\/p>\n\n\n\n

However, visuals do not keep employers! Hence the next\u00a0\u00a0step included creating an appropriate summary<\/a> of my previous experiences and significant events in my life. I added: all my job, volunteering experiences, education and projects I was a part of. Along with all the skills I attained throughout them creating a more precise picture of how every experience formed me as seen today.\u00a0<\/p>\n\n\n\n

Furthermore, as a small bonus in the process of optimisation, I have adjusted my profile link to be displayed as my name and surname for a cleaner look, and hopefully easier tracing. Finally, I decided to expand my network by adding my colleagues from university, people I met throughout my career path, and people I find interesting.<\/p>\n\n\n\n

All-star status – what’s next?<\/h3>\n\n\n\n

My profile possesses All-Star status. However, I must align myself with a specific branding and career path, to have an exceptional account. This will come about in due time. For now I will utilise LinkedIn and my networks to expand my horizons and future possibilities. I will utilise my Social Selling Index (SSI) as a reference point on how to improvise my account:<\/p>\n\n\n\n

\"\"
Social Selling Index (SSI) score<\/figcaption><\/figure>\n\n\n\n

It is a low score, however considering my lack of alignment, as previously mentioned, and how fresh my account is; it is natural. Nevertheless I will keep it in mind and build upon my account and future! Currently this is what my analytics page looks like:<\/p>\n\n\n\n

\"\"
LinkedIn Analytics<\/figcaption><\/figure>\n\n\n\n

By simply increasing my network and adding alumni or other close to my future profession I have gained 30 profile views and increased my appearance rate. These actions have also considerably increased my SSI score from the initial audit I did as an experiment.<\/p>\n\n\n\n\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn is a powerful tool for establishing you career, yet many overlook it as a watered-down version of Instagram. The first step to using it, is to create an account – seems simple enough, right? A career – only few clicks away The first steps in this process included choosing an appropriate profile picture and … <\/p>\n

Read more “First Step to Career Success: Optimise Your LinkedIn Profile”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":97,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nFirst Step to Career Success: Optimise Your LinkedIn Profile - Siera<\/title>\n<meta name=\"description\" content=\"LinkedIn is a powerful business tool, but do You know how to actually use it? Learn to utilise it properly and your dream career is only a few clicks away. 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