WordPress analytics have allowed me to have real-time access and understanding about my website’s performance. Through this information I am able to use the delivered data to improve the websites performance. Using tools like Google analytics, Search Console and LinkedIn insights aid in better understanding engagement, traffic growth and strategy. With these tools I am…

The first in the LinkedIn optimization process is ensuring all required fields of the profile are filled out. Including an appropriate profile photo can be considered as a first step in optimizing your LinkedIn profile. Using a professional-looking headshot boosts the visibility of our profile in search results. Including a creative headline within the profile…

Based on the primary audit, I have identified multiple strengths and weaknesses. My overall page scored a D+, and the page made about 25 recommendations. My main weakness, tagged as the one with the highest priority was the lack of a meta description tag. The other recommendations varied from medium to low priority. My on-page…

How has your understanding of Digital Communications & Customer Engagement evolved throughout this project? Throughout this course I learned many things about digital marketing and its journey. Through the semester we conducted multiple exercises which helped us gain an insight on the backbone of digital marketing strategies. We of course learned, through exercises and the…