SEO Audit

Based on the primary audit, I have identified multiple strengths and weaknesses. My overall page scored a D+, and the page made about 25 recommendations. My main weakness, tagged as the one with the highest priority was the lack of a meta description tag. The other recommendations varied from medium to low priority. My on-page SEO results noted that the page was not well optimized from its perspective, this was mainly due to the lack of keywords, short title tag and lack of meta tag. The other was mostly technical things or things of a lesser importance. A key strength identified during the audit was the links and usability portion of the website. This entailed a very strong level of backlink activity to this page as well as great usability. The performance sector was one that could use slight improving, mostly relating to page speed and download page size, which was a weakness. When it came to social results, there were also relatively poorer results, mostly due to my lack of social presence and limited number of social media platforms that could link to the website.

After the initial audit, these are the expected impacts of the implemented recommendations. Firstly, I implemented meta description tag, which was listed as the highest priority. The added meta tag informs search engines about the content of the page whilst also influencing how the website will appear to users. Here I wrote a description filled with keywords following the recommendations following the used plug-ins recommendations. This is expected to improve the CTR rates in the future. Second of all, I improved the title-tag. I improved it in order to include targeted keywords which align with my website. The title is within the recommended length which enhances user clarity and search engine relevance. I also added alt attributes to all images on the website in order for them to be descriptive and informative. The expected changes will impact the search visibility, user engagement and the SEO optimization process.

Upon running an audit again, I got an improved score. My most critical and high priority recommendations were now flagged green. Including meta text has now been confirmed as a successful addition. The tool recognizes that the page now contains a valid, keyword-informed meta description, which can positively impact search visibility and click-through rates. The overall better keyword distribution ensured that the content clearly signals its relevance to the search engines. To conclude, that the implemented changes were effective. With an implemented change, it will make it easier to continue and refine the site and make it as effective as possible.