Let’s think of 2 hypothetical scenarios that could happen in the future, so we can demonstrate how data can be useful for making strategy.

Scenario 1:

If I a more active on LinkedIn, by writing articles and commenting on posts, I can create a funnel for my website, for those who would like to see exclusive articles or, more detailed versions of the ones that they read on LinkedIn.

Hypothetically: LinkedIn is the primary traffic source (70%), because of the articles posted, which means I should focus on cultivating that audience more, and increase the frequency at which I enter my website.

Scenario 2:

Let’s say people I occupy the niche of a humorous business journalist, and my insights reveal that people do search for me but don’t click on my website (50 impressions, 0 clicks).

Hypothetically: I am successful in my niche but my website isn’t well-optimised. I need to include more keywords in my website while altering my website’s metadata to try and capture that audience.

Insights & Lessons:

Traffic to my website is inevitably going to be zero, so I shouldn’t feel discouraged. I will use this as a baseline to measure my website’s future performance.

LinkedIn is a surprising success, I will need to leverage this platform, by creating content, to divert attention to my website. Making it more appealing by hosting exclusive or ore detailed articles.

I have 72 followers and 23 profile views, but 0 post impressions. One explanation is that my content isn’t visible on LinkedIn.

LinkedIn traffic can be created by being more present on the platform. I need to make more posts, comment on people’s posts, write articles, and use hashtags to reach a wider audience. I will aim for at least three posts a week, three comments a week, and one article a week.

Since I have zero traction on my website, I must focus on optimizing the website. By changing the metadata, and the keywords, and providing better quality and a higher quantity of content on my website, I can substantially improve my websites visitor count.