Optimization
How should somebody optimize their LinkedIn profile?
Written by: Alen Bibić
How I optimized My LinkedIn
LinkedIn profile is your digital business card. To maximize our chances of success, we want to make it as appealing as possible. There are metrics we can use to determine how good our profile is, and those are All-star status and SSI score (Social Selling Index).
To achieve All-Star status on LinkedIn is straightforward. LinkedIn rewards completeness, so you have to fill out all of the empty rubrics in your profile. Missing even a single thing drops your ranking.
The first step is uploading a photo. Choose a high-quality image, one where you are dressed professionally while smiling.
People want to know if you are who you say you are, so the logical next step is verification. LinkedIn uses a service called Persona to do this. It is a relatively quick process, you only need a valid government ID. (eg. passport)
Now, you have to make a compelling summary of your profile. Blend your personality with your skills, create a positive narrative about yourself, and keep it brief.
Any work experience is crucial to achieving All-start status, alongside your education and skills. When people want to see your core competencies, these are the things they are going to look at first.
The next thing that needs to be implemented is your licenses and certifications. They serve to further legitimize you, and support your existing degrees and professional achievements.
Knowing another language or having volunteering experience is a valuable inclusion. They are the details that tie your profile together, making it more appealing.
An SSI score is the other metric that tells us how successful our profile is. Profiles with a high SSI score get significantly more opportunities. LinkedIn creates a loop, where the higher your score is, the more they promote you, leading to a higher score.
Posting frequently, connecting to people, sensing, and profile endorsements are the main ways to increase your SSI score.