Before this specific course, I already had experience with marketing. In my second semester, I attended marketing courses held by two excellent professors, where I gained a solid grasp of the theory.

Even though I understood the language of marketing, I couldn’t speak it fluently.

This course was more than just a rehashing of old concepts. It was a step behind the curtain to see how marketing campaigns are made. From making a marketing plan for small start-ups to building a website where we launch our brands, we were involved in every step, bringing attention to things we hadn’t thought of before.

More than ever before, we had to make an effort to understand the people we were targeting. How to get their attention, how to keep it, how do we communicate the value our product provides, and most importantly, how do we tie it all together into a compelling narrative that resonates with our consumers

A good campaign isn’t just overloading things with complicated terms or knowing all of the theory. It is a conversation between us, the market and consumers. Marketing is a gap where we have to balance quantitative and qualitative data and understand how to tell a story while making an effective advertisement.